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Welcome to SecondaryData.com™, where marketing
research and the world of Web-based free knowledge meet.
The World Wide Web is a powerful tool for information
retrieval, but its sheer size threatens to overwhelm even the most skillful
of searchers. Why not let Decision Analyst's SecondaryData.com™
do the hard work for you? Many of the Web's most valuable sources for
reliable and current (but still generally free!) information are just
a couple of clicks away.
Browse our six main categories (outlined below), and
check back regularly — what's out there on the Web changes as quickly
as a heartbeat.
General
Sources
Access the information you need to understand the world around you — companies
and industries, demographics, government figures, international data,
historical indices, and public opinion. There's also a large general reference
section with tools to help you unleash the power of the Internet to uncover
almost any kind of known fact, and links to tutorials on how to better
spend your research time.
Marketing
Resources
Links to the best sites for advertising know-how, public relations, e-commerce,
marketing careers, marketing magazines and journals, online marketing,
Customer Relationship Management (CRM), data mining, media planning, packaging,
sales management, direct marketing, and more.
Marketing
Research
Connect to the wide variety of resources available online for marketing
researchers, including professional journals and magazines, dedicated
associations, along with links to Decision Analyst, Inc.'s marketing research
white paper series.
Software
Uncover the powerful tools out there on the Web for marketing researchers
in areas such as geomapping, population statistics, and survey research,
including a host of free software.
Statistics
Links to (mostly marketing-focused) statistics and mathematics resources
including free software, professional associations, Web portals dedicated
to statistical analysis, as well as related tutorials and training opportunities.
Tutorials
Search cross-referenced links to tutorials and training opportunities
on a broad range of subjects, from data mining and database marketing
to media buying, product packaging, and general retailing.
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