Welcome to SecondaryData.com™,
where marketing research and the world of Web-based free knowledge meet.
The World Wide Web is a powerful tool for information retrieval, but its sheer
size threatens to overwhelm even the most skillful of searchers. Why not
let Decision Analyst's SecondaryData.com do the hard work for you?
Many of the Web's most valuable sources for reliable and current (but
still generally free!) information are just a couple of clicks away.
Browse our six main categories (outlined below), and
check back regularly — what's out there on the Web changes as quick as
a heartbeat.
General Sources
Access the information you need to understand the world around you — companies
and industries,demographics, government figures, international data, historical
indices and public opinion. There's also a large general reference section
with tools to help you unleash the power of the Internet to uncover almost
any kind of known fact, and links to tutorials on how to better spend
your research time.
Marketing Resources
Links to the best sites for advertising know-how, public relations, e-commerce,
marketing careers, marketing magazines and journals, online marketing,
CRM, data mining, media planning, packaging, sales management, direct
marketing, and more.
Marketing Research
Connect to the wide variety of resources available online for marketing researchers,
including professional journals and magazines, dedicated associations,
along with links to Decision Analyst, Inc.'s marketing research white
paper series.
Software
Uncover the powerful tools out there on the Web for
marketing researchers in areas such as geomapping, population statistics,
and survey research, including a host of free software.
Statistics
Links to (mostly marketing-focused) statistics and mathematics
resources including free software, professional associations, web portals
dedicated to statistical analysis, as well as related tutorials and training
opportunities.
Tutorials
Search cross-referenced links to tutorials and training
opportunities on a broad range of subjects, from data-mining and database
marketing to media buying, product packaging and general retailing.
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