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Marketing
Resources:
Advertising
Agencies
| Associations
| Creative
| History
| Journals
And Magazines
Online
Resources | Standards
And Guidelines
Decision
Analyst's Services
| Decision
Analyst's White Papers
Ad
Agencies On The World Wide Web
Southern Illinois University-sponsored list of links to hundreds of advertising
agencies.
AdForum.com
Agency profiles, featuring reviews of current and best work, are available
alongside a worldwide searchable directory of agency contact information.
The site also provides up-to-date advertising news and an online library
of creative work. The "AdResources" area has an extensive collection
of industry links.
"Agency
ComPile" Comprehensive Agency Directory
Searchable directory of advertising, public relations, direct marketing,
interactive, design, sales promotion, recruitment, and media buying agencies.
Includes in-depth profiles, work samples, and case histories. Even permits
searches by client and employee name.
Agencyfinder.com
Searchable directory of public relations and advertising firms from the
company's database of certified agencies. Seeks to match clients, agencies,
consultants and projects together both on- and off-line.
adbrands.net
(Mind Advertising Ltd.)
Mind Advertising Ltd. provides the adbrands.net site as a location for
global marketing intelligence. More than 1000 leading advertisers, brands
and agencies are analyzed and reviewed. The searchable Account Assignments
database delves deeper into industry activity, allowing more than 7,100
assignments to be referenced by brand, brand-owner or advertising agency.
Advertising
Association (U.K.)
Site for British advertising industry association includes position papers,
information about events, publications, and other resources. Dedicated
sections cover ethically fraught subjects such as advertising to children
and food advertising.
Advertising
Research Foundation (ARF)
Home site of nonprofit professional organization for the fields of advertising,
marketing and media research. Site offers information on conferences and
workshops, awards, career information and job listings, and publications.
American
Advertising Federation (AAF)
Site for professional advertising association for corporate advertisers,
agencies, media companies, suppliers, and academia includes a job bank,
link resources, publications, information on events, and position papers
on issues such as privacy, taxes, and advertising bans.
American
Association of Advertising Agencies (AAAA)
Site for national trade association presents information on events, news
and relevant publications. The association is heavily involved in lobbying
on behalf of the industry, and its "Washington Scene" provides
up-to-date information on the state of legislation affecting advertisers.
Association
of Hispanic Advertising Agencies (AHAA)
Site for association whose aim is to promote the Hispanic marketing and
advertising industry and to support research on the Hispanic consumer
market. Includes a directory of Hispanic agencies, downloadable research
papers and information on the association's training "Media University."
Oaaa.org
(The Outdoor Advertising Association of America, Inc.)
Site for trade association representing the outdoor advertising industry
offers information about this specialized segment of the industry and
related issues, such as the use of outdoor advertising to promote homeland
security awareness.
Choosing
a Design Firm (Brady Communications)
Tutorial from a marketing communications firm on the key criteria in choosing
a design firm, and advice on how to best work with the firm chosen.
The
Digital Directory
Self-described "art director heaven" hosts artists' portfolios
online, categorized by medium – photography,
illustration, graphics, new media and web design.
Find
Creative.com
Job database site for creative professionals and those seeking suitable
ceative talents to employee in their businesses.
Marketingtool.com
Search listings for web designers, flash designers, photographers, copywriters,
and public relations firms. They have a database of over 20,000 company
listings encompassing almost every part of the world.
Portfolios.com
Vast site allowing searches of online portfolios from artists, photographers,
copywriters, illustrators, animators, industrial designers, graphic designers,
interactive designers, and art directors. Additional content includes
a discussion area for creative professionals and a request-for-proposal
service.
Workbook
Portfolios of graphic designers, illustrators, and photographers, as well
as a directory of creative professionals. Added content includes an online
ad-finder database and a catalog of rights-managed stock photography and
illustrations for purchase.
Adflip.com
Site calls itself "the world's largest searchable database of classic
print ads." Searchable by category, by decade (back to the 1940s),
or by year. You can suggest an ad to be included, contribute a story about
an ad, or even send a free e-card featuring a classic ad.
John
W. Hartman Center For Sales, Advertising, And Marketing History
Duke University research library site mostly describes the holdings of
the library collection, but also offers information and some access to
a number of online ad repositories, including the Ad*Access Project, which
presents images and database information for over 7,000 advertisements
printed in U.S. and Canadian newspapers and magazines between 1911 and
1955.
AdAge.com
Website from print publication Advertising Age features ad critiques,
articles and opinion pieces on web advertising and marketing, a job bank,
and a link to AdAgeGlobal, a Web site covering international advertising
and marketing.
Adweek
Website for print trade publication offers summaries of cover stories
from Adweek, Brandweek, Mediaweek and IQ
Interactive News; news headlines; classified ads including career
ads; conference information; discussion boards; and links to the top-50
interactive agencies and the top-50 online advertisers.
Journal
of Advertising Research
Site for print journal published by Advertising Research Foundation offers
synopses of the articles in the latest issue (but not the articles themselves),
information on events and conferences, and subscription information.
Adage.com's
Data Center
Part of Advertising Age magazine's site, this data source includes
information on the advertising industry, including 100 leading national
advertisers, world brands, top global ad markets, and 100 leading media
companies. Some data is free, and others are available for a fee.
AdCritic.com
Site gathers and provides access to television commercials and movie trailers
for online viewing, and provides advertising agencies with the ability
to do research and ad testing, and to publish their clients' commercials
online.
The
Advertising Graveyard
Highly amusing, but also educational, site offers portfolio of ads killed
for a variety of reasons, as well as detailed commentaries on "what
went wrong."
Online
Advertising Discussion List
Free, ongoing discussion of online advertising strategies, results, studies,
tools, and media coverage by professionals in the business, as well as
excellent editorial review coverage of conferences of interest to those
in the online advertising industry.
[University
Of] Texas Advertising: Advertising World
Huge directory of links to almost every kind of advertising-related source,
created and maintained by the Advertising Department at the University
of Texas.
World
Advertising Research Center
Online location for one of the largest collections of intelligence for
the marketing, advertising, media and research communities. The subscription-based
service offers access to more than 15,000 articles, research studies,
papers and conference materials, along with a wide range of other resources
such as adspend statistics, demographic data and best practice papers.
Advertising
Standards Authority
British association set up in 1962 to make sure that non-broadcast advertisements
appearing in the UK are "legal, decent, honest and truthful."
Site includes information about the association and its British Codes
of Advertising, Sales Promotion and Direct Marketing.
ICC's
Commission On Marketing And Advertising
Home site for the International Chamber of Commerce's commission covering
marketing, advertising and distribution's guidelines, codes, and rules
for international advertising, including online advertising standards.
 |
Advertising
Research
–
Advertising is one of the most important and most expensive marketing
functions. Yet, by some estimates, as much as half of all advertising
is ineffective. To help improve advertising effectiveness, Decision
Analyst offers custom research to help in advertising concept development,
in the screening of creative ideas, and in the formulation of advertising
strategy. Decision Analyst, Inc. also offers five major Internet-based
services that have been designed to help develop and test advertising
concepts and strategy: CopyScreen®, CopyCheck®,
CopyTest®, CopyRecall™ and CopyTrack®. |
|
Innovation
Services
– Decision Analyst Innovation Services can generate
ideas that will lead to the breakthrough new product concepts you
need to stay ahead. New product and service ideas, brand names,
positioning concepts, packaging and advertising slogans and themelines
are tested utilizing IdeasUnlimited™, our Internet panel of more
than 2,000 exceptionally creative consumers. More than 50,000 consumers
were screened and tested to recruit this panel. These creative individuals
receive ongoing creativity training to enhance their natural skills
and abilities. IdeasUnlimited™ is the largest, and best, creativity
panel in the world. |
|
Qualitative
Research
– Sound qualitative research is a vital component
in decision-oriented marketing research. It is especially useful
in developing hypotheses about consumer motivations
and in helping us understand a topic from the consumer’s perspective,
in the consumer’s own language. We emphasize nondirective
and projective interviewing techniques
in our qualitative investigations because we believe these methods
produce the most inclusive and unbiased results. Our qualitative
research is marketing-oriented (as opposed to a psychological or
sociological orientation). We emphasize questions and issues of
marketing significance in our qualitative
investigations and analyses. Decision Analyst offers both in-person
and online qualitative research services. |
|
Advertising
Research
– A summary of recent insights about advertising,
based on latest research findings. |
|
Advertising
Effectiveness
– The advertising industry, as a whole, has the poorest quality-assurance
systems and turns out the most inconsistent product (their ads and
commercials) of any industry in the world. Unlike most of the business
world, which is governed by numerous feedback loops, the advertising
industry receives little objective, reliable feedback on its advertising. |
|
In
Creative Self-Defense
– A humorous article about how advertising agencies
can defend their advertising from marketing research attack. |
|
Oh!
We Of Little Faith —
What are the psychological principles that underlie successful advertising? |
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Decision Analyst's White Papers On Advertising
