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Marketing Resources:
Advertising

Agencies

All Advertising Agencies
A guide to advertising agencies that intelligently filters by services offered, industries served, and size and location of their clients.

"Agency ComPile" Comprehensive Agency Directory
Searchable directory of advertising, public relations, direct marketing, interactive, design, sales promotion, recruitment, and media buying agencies. Includes in-depth profiles, work samples, and case histories. Even permits searches by client and employee name.

AgencyFinder.com
Searchable directory of public relations and advertising firms from the company's database of certified agencies. Seeks to match clients, agencies, consultants, and projects together both on- and offline.

adbrands.net (Mind Advertising Ltd.)
Mind Advertising Ltd. provides the adbrands.net site as a location for global marketing intelligence. More than 1000 leading advertisers, brands, and agencies are analyzed and reviewed. The searchable Account Assignments database delves deeper into industry activity referenced by brand, brand owner, or advertising agency.

Associations

Advertising Association (U.K.)
Site for British advertising industry association includes position papers, information about events, publications, and other resources. Dedicated sections cover ethically fraught subjects such as advertising to children and food advertising.

Advertising Research Foundation (ARF)
Home site of nonprofit professional organization for the fields of advertising, marketing, and media research. Site offers information on conferences and workshops, awards, career information, job listings, and publications.

American Advertising Federation (AAF)
Site for professional advertising association for corporate advertisers, agencies, media companies, suppliers, and academia includes a job bank, link resources, publications, information on events, and position papers on issues such as privacy, taxes, and advertising bans.

American Association Of Advertising Agencies (AAAA)
This site presents information on events, news, and relevant publications. The association is heavily involved in lobbying on behalf of the industry, and its "Washington Scene" provides up-to-date information on the state of legislation affecting advertisers.

Association Of Hispanic Advertising Agencies (AHAA)
Site for association whose aim is to promote the Hispanic marketing and advertising industry and to support research on the Hispanic consumer market. Includes a directory of Hispanic agencies, and information on the association's training "Media University."

Oaaa.org (Outdoor Advertising Association Of America, Inc.)
Site for trade association representing the outdoor advertising industry offers information about this specialized segment of the industry and related issues, such as the use of outdoor advertising to promote homeland security awareness.

Creative (Artwork, Copywriting)

MarketingTool.com
Search listings for web designers, flash designers, photographers, copywriters, and public relations firms.

Workbook
Portfolios of graphic designers, illustrators, and photographers, as well as a directory of creative professionals.

History

Adflip.com
Site calls itself "the world's largest archive of classic print ads." It's searchable by category, by decade (back to the 1940s), or by year. You can suggest an ad to be included, contribute a story about an ad, or even send a free e-card featuring a classic ad.

John W. Hartman Center For Sales, Advertising, & Marketing History
Duke University research library site mostly describes the holdings of the library collection, but also offers information and some access to a number of online ad repositories, including the Ad*Access Project, which presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

Journals And Magazines About Advertising

Adage.com
Website from print publication Advertising Age features ad critiques, articles and opinion pieces on web advertising and marketing, a job bank, and a link to Ad Age Global, a newsletter covering international advertising and marketing.

Adweek
Website for print trade publication offers news headlines; classified ads including career ads; conference information; discussion boards.

Journal of Advertising Research
Site for print journal published by Advertising Research Foundation offers synopses of the articles in the latest issue (but not the articles themselves), and subscription information.

Online Resources On Advertising

Adage.com's DataCenter
Part of Advertising Age magazine's site, this data source includes information on the advertising industry, including 100 leading national advertisers, world brands, top global ad markets, and 100 leading media companies. Some data is free, and others are available for a fee.

The Advertising Graveyard
Highly amusing, but also educational, site offers portfolio of ads killed for a variety of reasons, as well as detailed commentaries on "what went wrong."

Online Advertising Discussion List
Free, ongoing discussion of online advertising strategies, results, studies, tools, and media coverage by professionals in the business, as well as excellent editorial review coverage of conferences of interest to those in the online advertising industry.

[University Of] Texas Advertising & Public Relations
Huge directory of links to almost every kind of advertising-related source, created and maintained by the Department of Advertising at The University of Texas at Austin.

World Advertising Research Center (WARC)
Online location for one of the largest collections of intelligence for the marketing, advertising, media and research communities. The subscription-based service offers access to articles, research studies, papers, and conference materials, along with a wide range of other resources such as adspend statistics, demographic data, and best practice papers.

Standards And Guidelines

Advertising Standards Authority
British association set up to make sure that nonbroadcast advertisements appearing in the UK are "legal, decent, honest and truthful." Site includes information about the association and its British Codes of Advertising, Sales Promotion, and Direct Marketing.

ICC Marketing And Advertising
Home site for the International Chamber of Commerce's commission covering marketing, advertising, and distribution's guidelines, codes, and rules for international advertising, including online advertising standards.

Decision Analyst's Advertising Services

	Advertising Research – Advertising is one of the most important and most expensive marketing functions. Yet, by some estimates, as much as half of all advertising is ineffective. To help improve advertising effectiveness, Decision Analyst offers custom research to help in advertising concept development, in the screening of creative ideas, and in the formulation of advertising strategy. Decision Analyst also offers five major Internet-based services that have been designed to help develop and test advertising concepts and strategy: CopyScreen®, CopyCheck®, CopyTest®, CopyRecall™, and CopyTrack®.
	Innovation Services – Decision Analyst Innovation Services can generate ideas that will lead to the breakthrough new product concepts you need to stay ahead. New product and service ideas, brand names, positioning concepts, packaging and advertising slogans and themelines are tested utilizing Imaginators®, our Internet panel of more than 2,000 exceptionally creative consumers. More than 200,000 consumers were screened and tested to recruit this panel. These creative individuals receive ongoing creativity training to enhance their natural skills and abilities. Imaginators® is the largest, and best, creativity panel in the world.
	Qualitative Research – Sound qualitative research is a vital component in decision-oriented marketing research. It is especially useful in developing hypotheses about consumer motivations and in helping us understand a topic from the consumer’s perspective, in the consumer’s own language. We emphasize nondirective and projective interviewing techniques in our qualitative investigations because we believe these methods produce the most inclusive and unbiased results. Our qualitative research is marketing-oriented (as opposed to a psychological or sociological orientation). We emphasize questions and issues of marketing significance in our qualitative investigations and analyses. Decision Analyst offers both in-person and online qualitative research services.

Decision Analyst's White Papers On Advertising

	Advertising Research – A summary of recent insights about advertising, based on latest research findings.
	Advertising Effectiveness – The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. Unlike most of the business world, which is governed by numerous feedback loops, the advertising industry receives little objective, reliable feedback on its advertising.
	In Creative Self-Defense – A humorous article about how advertising agencies can defend their advertising from marketing research attack.
	Oh! We Of Little Faith — What are the psychological principles that underlie successful advertising?

Marketing Resources: Advertising