Marketing Resources:

Associations

American Marketing Association (AMA)
The AMA's MarketingPower.com Web site is divided into three main sections: Best Practices, Marketing Resources and Marketing Newsletter (drawn from more than 7,000 online and print sources). The site also offers access to AMA journals, information on marketing conferences, educational opportunities (including online education), and certification programs, as well as information about the association and marketing in general.

Association For Interactive Marketing (AIM)
Internet business and marketing trade association offers a wide range of resources on their site, including free newsletters on Internet business lobbying efforts, media business news, events, and Internet-based market research.

Association Of International Product Marketing And Management
Valuable resource for product marketing professionals with information, news, training, placement assistance, and research data (much of it downloadable). The Association claims to deliver a competitive edge for its members through its level of support services such as life cycle management tools and peer networking.

Business Marketing Association (BMA)
This association aims to "help members improve their ability to manage business-to-business marketing/marketing communications." Site offers a typically wide array of services, including a career section, educational resources, newsletter archives, and a resource directory of member companies.

Marketing Science Institute (MSI)
The Institute's goal is to serve "as a bridge between business and academia." To this end it initiates, supports, and disseminates leading-edge studies by academic scholars that address research issues specified by member companies. The site offers information on some of this research, as well as news about the MSI's activities, publications, and articles.

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