Marketing Resources:
Associations
American
Marketing Association (AMA)
The AMA's MarketingPower.com website includes: Best Practices, Marketing
Resources, and Marketing Newsletter. The site also offers access to AMA
journals, information on marketing conferences, educational opportunities
(including online education), and certification programs, as well as information
about the association and marketing in general.
Association
For Interactive Marketing (AIM)
Internet business and marketing trade association offers a wide range
of resources on their site, including free newsletters on Internet business
lobbying efforts, media business news, events, and Internet-based market
research.
Association
Of International Product Marketing And Management
Valuable resource for product marketing professionals with information,
news, training, placement assistance, and research data (much of it downloadable).
The Association claims to deliver a competitive edge for its members through
its level of support services such as life cycle management tools and
peer networking.
Business
Marketing Association (BMA)
This association aims to "help members improve their ability to manage
business-to-business marketing/marketing communications." Site offers
a typically wide array of services, including a career section, educational
resources, newsletter archives, and a resource directory of member companies.
Direct
Marketing Association
Home site of nonprofit professional organization for direct marketing.
This website offers information on events, education, and industry news.
Marketing
Science Institute (MSI)
The institute's goal is to serve "as a bridge between business and
academia." To this end it initiates, supports, and disseminates leading-edge
studies by academic scholars that address research issues specified by
member companies. The site offers information on some of this research,
as well as news about the MSI's activities, publications, and articles.
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