Marketing Resources:

Customer Relationship Management (CRM)

Associations | Magazines And Journals | Online Resources
Decision Analyst's Services | Decision Analyst's White Papers

Associations

Association for the Advancement of Relationship Marketing (AARM)
Web site for AARM covers the relationship marketing, customer management, and direct marketing industries, including the technologies involved. Also provides access to the Association's quarterly publication, the Journal of Relationship Marketing.

Magazines And Journals About CRM

CRMDaily.com
Must-read news site for those involved in delivering the technology and personnel infrastructure needed to provide successful customer service over the Web; offers news and analysis on customer loyalty, back-office technology, knowledge management, live integration, personalization, and supply chain management. Also offers free email newsletters.

Online Resources On CRM

1to1.com
Consultant site (from the Peppers & Rogers Group) offers a wide range of free resources including publications (such as 1to1 Magazine and Inside1to1), white papers, case studies, research reports and presentations.

CRMGuru
CRM reference site offers a free "ask the CRM Guru" feature, and an online discussion room for chats with CRM experts. Registration to the site gives access to searchable white papers, newsletters, articles, case studies and the like.

Customer Management Zone/InsightExec
Portal site for the enterprise software community offers news, a career center, a "yellow pages" directory, and a good library of presentations, case studies, articles, conference papers, academic papers, and vendor papers.

goodexperience.com
Site run by "netrepreneur" Mark Hurst focuses on the customer experience with the Internet. Free reports and analysis on CRM strategy, with a special concentration on making e-commerce websites customer-friendly.

Permission Marketing
Sign up here to receive the first four chapters of Seth Godin's book Permission Marketing by return email. Also provides access to Godin's daily marketing blog. 

Decision Analyst's CRM Services

Customer Satisfaction Research – The goal of Decision Analyst's customer satisfaction and loyalty research is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers. Our consultants provide insight into all variables that influence customer satisfaction and loyalty, such as product design, strategic positioning, brand strength and brand equity, product quality, competitive activity, customer service, and advertising.

Decision Analyst's White Papers On CRM

	Restaurant Industry Losing Low-Fat War – A look at the growing importance of low-fat foods and restaurants’ failures to develop low-fat menu items.
	What Your Customers Want – In-depth research of homeowners verifies the importance of HVAC contractors becoming indoor comfort experts and personal comfort advisors.

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