Marketing Resources:
Customer Relationship Management (CRM)
Associations
| Magazines And Journals
| Online Resources
Decision Analyst's Services
 Associations
Association
For The Advancement Of Relationship Marketing (AARM)
Website for AARM covers the relationship marketing, customer management,
and direct marketing industries, including the technologies involved.
Magazines And Journals About CRM
CRM
Daily.com
Must-read news site for those involved in delivering the technology and
personnel infrastructure needed to provide successful customer service
over the Web; offers news and analysis on customer loyalty, back-office
technology, knowledge management, live integration, personalization, and
supply chain management. Also offers free email newsletters.
Online Resources On CRM
1to1media.com
Consultant site (from the Peppers & Rogers Group) offers a wide range
of free resources including publications (such as 1to1 Magazine
and Inside1to1: Privacy), white papers, case studies, research
reports, and presentations.
Customer Think
CRM reference site and an online discussion room for chats with CRM experts.
Registration to the site gives access to searchable white papers, newsletters,
articles, case studies and the like.
goodexperience.com
A blog run by "netrepreneur" Mark Hurst focuses on the customer
experience with the Internet.
Permission
Marketing
Sign up here to receive the first four chapters of Seth Godin's book Permission
Marketing by return email. Also provides access to Godin's daily marketing
blog.
Decision Analyst's CRM Services
 |
Customer
Satisfaction & Loyalty – The goal of Decision Analyst's
customer satisfaction and loyalty research is to help companies
maximize long-term profitability through reaping the "lifetime
value" of its customers. Our consultants provide insight into
all variables that influence customer satisfaction and loyalty,
such as product design, strategic positioning, brand strength and
brand equity, product quality, competitive activity, customer service,
and advertising. |
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