Marketing Resources:
Database Marketing
Thearling.com
Thearling has compiled an excellent resource site on data mining that
includes white papers, book reviews, and links to a wide range of other
sites on data mining and its usefulness in marketing.
The
Data Mine
Site offers an introduction to data mining, also known as knowledge discovery
in databases (KDD), knowledge acquisition from databases, and knowledge
discovery. Other resources tend to the technical, including links to software,
papers, journals, sources of data to mine, and information about On-Line
Analytical Processing (OLAP).
KDNuggets
Portal site for data mining, web mining, knowledge discovery and eCRM;
offers an email newsletter, educational resources, a career center, and
link resources on software, vendors, consultants, and subject-related
websites.
SmartDrill®
Data Mining
Provides a number of explanatory sections for data-mining novices, including
case studies, white papers, and a nontechnical overview of various methods
for analyzing data, working from the simplest techniques through increasingly
sophisticated methods, pointing out the strengths and limitations of each.
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