Marketing Resources:

Direct Marketing

Associations | Journals And Magazines | Online Resources | Tutorials

Associations

Association For Postal Commerce (PostCom)
Association of businesses that use mail for business communication and commerce works on its members' behalf before the U.S. Congress, the U.S. Postal Service, the Postal Service's Board of Governors, the Postal Rate Commission, and all other federal agencies and audiences that affect U.S. postal policies and operations. The site provides access to the association's publications – the bulletin and tech-notes, as well as the remarkably comprehensive, and rapidly updated, postal news from every corner of the globe.

The Direct Marketing Association (DMA)
A robust site for the professional association serving the direct-mail marketing industry. Some of the site resources include a job bank; information on seminars; an article archive; information on conferences; summaries of the association's research; a searchable database of direct-marketing vendors; lists of other state; national, and international direct-mail organizations; and white papers on issues such as privacy and postal rates.

Federation Of European Direct Marketing (FEDMA)
Association dedicated to building the business of cross-border direct marketing in the European Union (EU) — the group describes its aim as "creating greater acceptance and usage of direct marketing by European consumers and business communities." Site includes useful links to current EU policy initiatives, news and similar information.

Journals And Magazines About Direct Marketing

DMNews
Comprehensive news site covering just about every aspect of direct marketing across different industries, from agencies through infomercials to teleservices. Site also offers calendar of direct-marketing events, free email newsletters, and a searchable directory of direct-marketing vendors.

Target Marketing
This Web site for a print trade magazine offers a broad selection of articles from current and previous editions, as well as other direct-mail industry news, a glossary of direct-marketing terms, a listing of major mailers, a speakers' directory, industry resource links, a free weekly email newsletter and more.

Online Resources On Direct Marketing

DM Plaza
Find a direct-marketing vendor directory, a call-center industry directory, direct-marketing industry link resources, and a job center at this small but useful site which categorizes, organizes and indexes online information covering the direct marketing industry.

Tutorials On Direct Marketing

Direct Marketing Educational Foundation (DMEF)
The Foundation site, hosted by the Direct Marketing Association (which founded the DMEF in 1966), has a number of valuable training resources including information on college programs in direct marketing; information on seminars for students, professors, and professionals; downloadable white papers on direct-mail marketing; and an overview and history of direct marketing in the U.S.

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