Marketing Resources:
Direct Marketing
Associations
| Journals And Magazines
Associations
Association
For Postal Commerce (PostCom)
Association of businesses that use mail for business communication and
commerce works on its members' behalf before the U.S. Congress, the U.S.
Postal Service, the Postal Service's Board of Governors, the Postal Rate
Commission, and all other federal agencies and audiences that affect U.S.
postal policies and operations. The site provides access to the association's
publications – the bulletin and tech notes, as well as the remarkably
comprehensive, and rapidly updated, postal news from every corner of the
globe.
Direct
Marketing Association (DMA)
A robust site for the professional association serving the direct-mail
marketing industry. Some of the site resources include a job bank; information
on seminars; an article archive; information on conferences; summaries
of the association's research; a searchable database of direct-marketing
vendors; lists of other state, national, and international direct-mail
organizations; and white papers on issues such as privacy and postal rates.
Federation
Of European Direct Marketing (FEDMA)
Association dedicated to building the business of cross-border direct
marketing in the European Union (EU) — the group describes its aim as
"creating greater acceptance and usage of direct marketing by European
consumers and business communities." Site includes useful links to
current EU policy initiatives, news, and similar information.
Journals And Magazines About Direct Marketing
DMNews
Comprehensive news site covering just about every aspect of direct marketing
across different industries, from agencies through infomercials to teleservices.
Site also offers calendar of direct-marketing events, free email newsletters,
and a searchable directory of direct-marketing vendors.
Target
Marketing
This website for a print trade magazine offers a broad selection of articles
from current and previous editions, as well as other direct-mail industry
news, a listing of major mailers, a speakers' directory, industry resource
links, a free weekly email newsletter, and more.
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