Marketing Resources:

International Marketing

Decision Analyst's International Services

Asia Market Research
A comprehensive collection of online resources for Asian market research, including reports, news, and articles. The site has country profiles on Singapore, Malaysia, Thailand, Philippines, Indonesia, Japan, South Korea, and China. 

Global Reach
International site containing articles, online forums, newsletters and email discussion groups with a focus on Internet developments outside the U.S./Canada. Issues addressed include translation and localization issues in website publishing, online populations around the world, website promotion techniques for international visibility, and the latest in Internet technology advances and their marketing applications, especially for the global market.

International Chamber Of Commerce
The International Chamber of Commerce, a world business organization, promotes an open international trade and investment system and the market economy. The organization's Commission on Marketing and Advertising provides marketing policy analysis and statements, guidelines, codes and rules in both English and French.

Marketing Week (U.K.)
A weekly magazine for marketing, advertising and media professionals operating or interested in the United Kingdom. Subscribers have access to a wide range of material such as in-depth industry reviews, company profiles, directories and daily email news bulletins.

Decision Analyst's Resources On International Marketing

International Research – Decision Analyst's International Research Group designs and executes marketing research and consulting assignments in Canada, Europe, Latin America, Australia, and Asia. The group conducts market structure analyses, pricing analyses, advertising tests, promotion tests, segmentation studies, strategy analyses, customer satisfaction tracking, and new product research, as well as depth interviews and focus groups in person and via the Internet. International projects are conducted through our worldwide partners and subcontractors, as well as over the Internet using our global American Consumer Opinion® Online panel.

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