Marketing Resources:
Journals And Magazines
Academy
Of Marketing Science
Site for refereed academic journal that publishes research and commentaries
on research in marketing and consumer behavior. Article summaries and,
more importantly, full-texts are available for free online and are searchable.
Association
For Consumer Research
Publishes consumer behavior research, regardless of discipline or affiliation,
necessary to advance and disseminate knowledge in this field. Advances
in Consumer Research is the published version of the association's
U.S. annual meetings. Proceedings for the Asia Pacific and European conferences
are also available.
ClickZ
Today
Daily online magazine for marketers offers news, analysis, and reports
on most main areas of Internet advertising—email marketing, advertising
technology, customer relationships, smarter marketing, media buying, content
and creativity, and search engine marketing.
Journal
Of Marketing
The American Marketing Association's showpiece bimonthly publication provides
easy online access to abstracts, author bios, citations, and subscription
information, but does a remarkable job of hiding away full-text access
within the searchable archive under the cryptic "page image"
links (Note: clicking on the "view article" links somewhat bizarrely
only accesses the abstracts!).
Journal
Of Public Policy & Marketing
The AMA's Journal of Public Policy & Marketing, published semiannually,
is a forum for the findings, research, and discussion of subjects such
as how marketing practice shapes and is shaped by societally important
factors such as ecology, safety, health, consumer vulnerability, deregulation,
privacy, and the legal and regulatory environments. Online access is available
to almost all recent content, although like all AMA sites, some skill
is required to locate full-text materials.
Journal
Of Consumer Satisfaction, Dissatisfaction, And Complaining Behavior
This is a specialty journal publishing work on issues related to any research
related to consumer satisfaction, dissatisfaction, complaining behavior,
or related topics. The journal is currently in the process of being made
available online.
Marketing
News
American Marketing Association's publication site has a free public portion
area with some cover stories and features from the latest issue of Marketing
News. Marketing News also publishes the "Honomichl 50" list
of top U.S. marketing research firms and the "Honomichl 25"
list of top global marketing research firms..
Quirk's
Marketing Research Review
Leading magazine's site offers a wide range of online resources, including
more than 2,500 case histories and technical articles in a searchable
archive, an interactive researcher forum, free marketing research job
listings, and one of the most comprehensive directories of custom research
providers available anywhere. Note, however, that not all print content,
especially columns and the very latest case studies, are available online.
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