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Marketing
Resources:
Journals
And Magazines
Academy
Of Marketing Science Review
Site for refereed academic journal that publishes research and commentaries
on research in marketing and consumer behavior. Site hosted by Washington State
University. Article summaries and, more importantly, full-texts are available
for free online, and are searchable.
Association
For Consumer Research
Publishes
consumer behavior research, regardless of discipline or affiliation, necessary
to advance and disseminate knowledge in this field. Advances in Consumer
Research is the published version of the Association's U.S. annual
meetings. Proceedings for the Asia Pacific, and European conferences are
also available.
ClickZ
Today
Daily online magazine for marketers from the internet.com group
offers news, analysis and reports on most main areas of internet advertising
- email marketing, advertising technology, customer relationships, smarter
marketing, media buying, content and creativity, and search engine marketing.
Journal
Of Marketing
The American Marketing Association's showpiece quarterly publication provides
easy online access to abstracts, author bios, citations, and subscription information,
but does a remarkable job of hiding away full-text access within the searchable
archive under the cryptic "page image" links (note: clicking on the "view
article" links somewhat bizarrely only accesses the abstracts!).
Journal
Of Public Policy And Marketing
The AMA's Journal of Public Policy And Marketing,
published semi-annually, is a forum for the findings, research, and discussion
of subjects such as how marketing practice shapes and is shaped by societally
important factors such as ecology, safety, health, consumer vulnerability,
deregulation, privacy, and the legal and regulatory environments.
Online access is available to almost all recent content, although like
all AMA sites, some skill is required to locate full-text materials.
Journal
Of Consumer Satisfaction, Dissatisfaction, And Complaining Behavior
Is
a specialty journal publishing work on issues related to any research
related to consumer satisfaction, dissatisfaction, complaining behavior
or related topics. The journal is currently in the process of being made
available online.
Marketing
News
American Marketing Association publication site has a free public portion
area with some cover stories and features from the latest issue of Marketing
News. Also on the site is the latest "Honomichl 50" lists
of top marketing firms.
Quirk's
Marketing Research Review
Leading magazine's site offers a wide range of online resources, including
more than 1,000 case histories and technical articles in a searchable archive,
an interactive researcher forum, free marketing research job listings, and
one of the most comprehensive directories of custom research providers available
anywhere. Note, however, that not all print content, especially columns and
the very latest case studies, are available online.
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