Media Information And Planning
Audits And Metrics | Online
Resources | Rate Information
Audits And Metrics
Bureau Of Circulations
Auditor of media vehicles including newspapers, consumer magazines, business and
farm titles, trade shows, and, increasingly, the Web (the e-Data section is particularly
thorough). Site also offers analysis tools and resource guides such as "How
To Read An ABC Publisher's Statement."
Independent, not-for-profit organization that has produced print circulation
audits since 1931. The company now performs audits on a wide range of
"new media," including interactive media, "using census
data from site log files," email newsletters, databases, and integrated
Marketing consulting firm provides Media Metrix services for measuring
Internet audiences. Alongside more general measures such as demographics,
browser and ISP data, and analysis of sources and losses of traffic into
and out of sites.
Online Resources On Media
Monitoring Service Corporation
Specialist in monitoring infomercial and direct-response (DR) television
advertising. Sample reports demonstrate the level of detailed coverage
available. The company also maintains a huge database and library of infomercial
and short-form DR spots.
Excellent resource site for online media buyers features news, directories,
classifieds, email newsletters, and link resources. Free email newsletters
are available covering everything from advice on choosing media mediums
to who's moving where in the media industry.
Rate And Data Service (SRDS) Media Solutions
Online access to advertising rates and circulation data for a huge variety
of media, online, print, TV and radio (more than 100,000 media outlets
worldwide); subscription required.
Tutorials On Media
Offers a four and a half day "boot-camp" course in the basics
of media planning and buying, taught throughout the U.S., with customized
onsite training available as well. Audio and video home-based versions
of the training programs are produced.
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