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Marketing
Resources:
Media
Information And Planning
Audits
And Metrics |
Online
Resources | Rate
Information |
Tutorials
ACNielsen:
Media And Entertainment
Home site for organization that measures broadcast (and now, Internet)
audiences. Probably the most useful resource available from the site is
the online access offered to ACNielsen's Consumer Insight magazine
which offers glimpses of the vast range of the company's work.
Audit
Bureau Of Circulations
Auditor of media vehicles including newspapers, consumer magazines, business
and farm titles, trade shows, and, increasingly, the web (the e-Data section
is particularly thorough). Site also offers analysis tools and resource
guides such as "How To Read An ABC Publisher's Statement."
BPA
International
Independent, not-for-profit organization that has produced print circulation
audits since 1931. The company now performs audits on a wide range of
"new media," including interactive media, "using census
data from site log files," email newsletters, databases and integrated
media.
ComScore
Networks
Marketing consulting firm provides Media Metrix services for measuring Internet
audiences. Alongside more general measures such as demographics, browser and
ISP data, and analysis of sources and losses of traffic into and out of sites,
the Mextrix also provides a proprietary Buying Power Index (BPI) to assess
the effectiveness of online activity.
Infomercial
Monitoring Service
Specialist in monitoring infomercial and direct-response (DR) television advertising.
Sample reports demonstrate the level of detailed coverage available. The company
also maintains a huge database and library of infomercial and short-form DR
spots.
Market
ADvantage's Online Clipping Service
Through the Internet, Market ADvantage offers access to both current and
historical retail ads for all major retailers and markets within the United
States. Also produces syndicated data reports on hundreds of product categories
on a weekly, monthly, quarterly and annual basis.
MediaPost
Excellent resource site for online media buyers features news, directories,
classifieds, email newsletters, and link resources. Free email newsletters
are available covering everything from advice on choosing media mediums
to who's moving where in the media industry.
Standard
Rate And Data Service (SRDS)
Online access to advertising rates and circulation data for a huge variety
of media, online, print, TV and radio (more than 100,000 media outlets worldwide);
subscription required.
Media
Buying Academy
Offers a four-day "boot-camp" course in the basics of media planning
and buying, taught throughout the U.S., with customized onsite training available
as well. Audio and video home-based versions of the training programs are produced.
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