Marketing Resources:
Media Information And Planning
 

Audits And Metrics | Online Resources | Rate Information | Tutorials
 

Audits And Metrics

Audit Bureau Of Circulations
Auditor of media vehicles including newspapers, consumer magazines, business and farm titles, trade shows, and, increasingly, the Web (the e-Data section is particularly thorough). Site also offers analysis tools and resource guides such as "How To Read An ABC Publisher's Statement."

BPA Worldwide
Independent, not-for-profit organization that has produced print circulation audits since 1931. The company now performs audits on a wide range of "new media," including interactive media, "using census data from site log files," email newsletters, databases, and integrated media.

comScore
Marketing consulting firm provides Media Metrix services for measuring Internet audiences. Alongside more general measures such as demographics, browser and ISP data, and analysis of sources and losses of traffic into and out of sites.

Online Resources On Media

Infomercial Monitoring Service Corporation
Specialist in monitoring infomercial and direct-response (DR) television advertising. Sample reports demonstrate the level of detailed coverage available. The company also maintains a huge database and library of infomercial and short-form DR spots.

MediaPost
Excellent resource site for online media buyers features news, directories, classifieds, email newsletters, and link resources. Free email newsletters are available covering everything from advice on choosing media mediums to who's moving where in the media industry.

Rate Information

Standard Rate And Data Service (SRDS) Media Solutions
Online access to advertising rates and circulation data for a huge variety of media, online, print, TV and radio (more than 100,000 media outlets worldwide); subscription required.

Tutorials On Media

Media Buying Academy
Offers a four and a half day "boot-camp" course in the basics of media planning and buying, taught throughout the U.S., with customized onsite training available as well. Audio and video home-based versions of the training programs are produced.

 

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