|
Marketing
Resources:
Online
Marketing
Associations
| Journals
And Magazines
| Online
Resources
Search
Engine Optimization
| Tutorials
Decision
Analyst's Services
| Decision
Analyst's White Papers
The
eMarketing Association
An international association of emarketing, ecommerce, Internet companies,
professionals and students. The site provides a free newsletter, eCourses
in online marketing, a career center, certification training in online
marketing, articles, and a resources directory.
Interactive
Advertising Bureau
Association for the online media industry. The Resources And Research
and the Standards And Guidelines sections have free information and data,
including a research library, case studies, ad revenue reports, industry
stats and data, interactive advertising basics and privacy resources.
Members have access to their list of spiders and robots, and much more.
ClickZ
Today
Daily online news magazine published as part of the internet.com group.
Topics covered include email marketing, advertising technology, customer
relationship data management, media buying strategies, search engine marketing
and advice columns on how to produce more successful advertising.
Journal
of Interactive Advertising
The Journal of
Interactive Advertising (JIAD) is an official online publication of
the Departments of Advertising at Michigan State University and The University
of Texas at Austin. JIAD is an online refereed journal designed to promote
an understanding of interactive advertising, marketing, and communication.
The site offers full
articles for free, as well as resource links.
JimWorld
First class portal site for website marketing offers news, newsletters,
vast number of free, downloadable, site creation templates, and lots of
resource links. Also features searchable discussion forums for those trying
to get sites listed on search engines. Mostly aimed at do-it-yourselfers,
but will also benefit those new to website promotions.
wilsonweb.com
Extremely rich source for information on e-commerce, email and web marketing
includes thousands of well-organized links to sites and articles, as well
as several email newsletters – some free and some available only by subscription.
did-it.com
Online service provider of "search engine campaign management."
The site offers a host of valuable advice to those wanting to learn more
about this new area of marketing, as well as access to custom services.
Particularly useful are the white papers and articles by company experts.
Search
Engine Watch
Search-engine news (both authored by the site and compiled from a wide
range of other tech news sources), submission guidelines and tips, and
very useful tutorials on how to submit a site for high rankings.
The
Write Market
Excellent source for tutorials and articles on almost every aspect of
online (and traditional) marketing, including online promotion, search
engine promotion, how to publish an Ezine, creating an online press center.
writing for the web, branding and writing and developing a marketing plan.
Different articles are targeted at varying marketing experience levels,
so there is "something for everyone."
 |
Online
Research
– The future of marketing research belongs to
the Internet. Decision Analyst, an innovator in research methods for
over 25 years, is charting the pathway to this future. Decision Analyst
started building its Internet research capabilities and systems in
1996. Since then we have become a global leader in Internet-based
research systems by developing secure, scientifically valid, technologically
advanced, and carefully integrated software and systems. We have conducted
thousands of online surveys using our proprietary
research services.
The surveys are conducted via our worldwide online
consumer panel
of more than 3.5 million consumers, and our specialty
panels of
technology professionals, physicians, executives, and contractors. |
|
Analyzing
Competitive Networks
– PowerPoint presentation
on how to evaluate the competition, find high-profit areas, and
simplify the research stage of business development. |
|
Brave
New World
– The strategic implications
of the Internet are far-reaching for global commerce, for global
marketing, and for global marketing research. |
|
Public
Sector Use Of Internet Surveys And Panels
– A
white paper on the advantages of Internet surveys and panels usage
by the public sector. |
|
The
Throes Of Revolution
– The
full direction, scope and impact of the Internet are clouded by
the confusion and crosscurrents attendant to the birth of a new
technology and the competitive struggle it has launched. |
|
www.research.com?
–
Internet research has its skeptics, but
continues to grow at a fast pace, providing believers with a valuable
alternative to traditional data-collecting sources. |
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Decision Analyst's White Papers On Internet Topics
