Marketing Resources:
Online Marketing
Associations
| Journals And Magazines | Online
Resources
Search Engine Optimization | Tutorials
Decision Analyst's Services
| Decision Analyst's White Papers
Associations
The
eMarketing Association
An international association of eMarketing, eCommerce, Internet companies,
professionals, and students. The site provides a free newsletter, eCourses
in online marketing, a career center, certification training in online
marketing, articles, and a resources directory.
Interactive
Advertising Bureau
Association for the online media industry. The Resources And Research
and Standards And Guidelines sections have free information and data,
including a research library, case studies, ad revenue reports, industry
stats and data, interactive advertising basics, and privacy resources.
Journals And Magazines About Online Marketing
ClickZ
Today
Daily online news magazine published as part of the internet.com group.
Topics covered include email marketing, advertising technology, customer-relationship
data management, media buying strategies, search-engine marketing, and
advice columns on how to produce more successful advertising.
Journal
of Interactive Advertising
The Journal of Interactive Advertising (JIAD) is an official online
publication of the Departments of Advertising at Michigan State University
and The University of Texas at Austin. JIAD is an online refereed journal
designed to promote an understanding of interactive advertising, marketing,
and communication. The site offers full articles for free, as well as
resource links.
Online Resources On Online Marketing
JimWorld
First class portal site for website marketing offers news; newsletters;
vast number of free, downloadable, site creation templates; and lots of
resource links. Also features searchable discussion forums for those trying
to get sites listed on search engines. Mostly aimed at do-it-yourselfers,
but will also benefit those new to website promotions.
wilsonweb.com
Extremely rich source for information on e-commerce, email, and web marketing
includes thousands of well-organized links to sites and articles, as well
as several email newsletters – some free and some available only by subscription.
Search Engine Optimization
Search
Engine Watch
Search-engine news (both authored by the site and compiled from a wide
range of other tech news sources), submission guidelines and tips, and
very useful tutorials on how to submit a site for high rankings.
SEO
- Search Engine Optimization
This site provides easy-to-use tools, advice, tutorials, and guides that
make search-engine optimization accessible to everyone. Much of the content
is free, but there are some tools and guides that require membership.
WebsiteOptimization.com
Free Webpage analysis service tests page size, composition, and download
speed. Recommends speed improvements based on best practices for usability,
HCI, and website optimization for maximum website performance.
Tutorials
The
Write Market
Excellent source for tutorials and articles on almost every aspect of
online (and traditional) marketing, including online promotion, search-engine
promotion, how to publish an Ezine, creating an online press center, writing
for the web, branding, and writing and developing a marketing plan. Different
articles are targeted at varying marketing experience levels, so there
is "something for everyone."
Decision Analyst's Online Marketing Services
 |
Online
Research – The future of marketing research belongs to the Internet.
Decision Analyst, an innovator in research methods for over 30 years,
is charting the pathway to this future. Decision Analyst started
building its Internet research capabilities and systems in 1996.
Since then we have become a global leader in Internet-based research
systems by developing secure, scientifically valid, technologically
advanced, and carefully integrated software and systems. We have
conducted thousands of online surveys using our proprietary
research services. The surveys are conducted via our worldwide
online
consumer panel of more than 8 million consumers, and our specialty
panels of technology professionals, physicians, executives,
and contractors.
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Decision Analyst's White Papers On Internet Topics
|
Analyzing
Competitive Networks – PowerPoint presentation on how to evaluate
the competition, find high-profit areas, and simplify the research
stage of business development. |
|
Brave
New World – The strategic implications of the Internet are far-reaching
for global commerce, for global marketing, and for global marketing
research.
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Public
Sector Use Of Internet Surveys And Panels – A white paper on
the advantages of Internet surveys and panels usage by the public
sector.
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The
Throes Of Revolution – The full direction, scope and impact
of the Internet are clouded by the confusion and crosscurrents attendant
to the birth of a new technology and the competitive struggle it
has launched.
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www.research.com
– Internet research has its skeptics, but continues to grow at a
fast pace, providing believers with a valuable alternative to traditional
data-collecting sources.
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