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Marketing
Resources:
Online
Tools
BusinessTown.com®
A one-stop source for a broad range of information on starting and managing
a small business. The site contains information on (among other topics)
creating a business plan, accounting, advertising, hiring, legal issues,
managing employees, marketing, and sales. As their banner slogan proclaims,
they are "all business no bull[!]"
BuzzWhack
Fun site devoted to seeking out examples of buzzword-heavy copywriting
and delivering the offenders a solid online "whack!" Offers
email newsletter, archived of "whacked" writing, and a place
where site visitors can nominate a candidate for "whacking."
Essential reading for PR, advertising and marketing professionals liable
to get over-excited by the brilliance of their own prose.
HBS
Working Knowledge
Harvard Business School site has a wide range of articles and resources
on marketing, e-commerce, customer service, and other management topics
(as well as fascinating discussion pieces by experts from a remarkably
broad field of knowledge). Access to articles is free, but access to Baker
Library information requires a subscription or alumni status.
John
W. Hartman Center For Sales, Advertising, And Marketing History
Duke University research library site mostly describes the holdings of
the library collection, but also offers information and some access to
the Ad*Access Project, which presents images and database information
for over 7,000 advertisements printed in U.S. and Canadian newspapers
and magazines between 1911 and 1955.
KnowThis.com
Extremely well-organized "virtual library" offers access to
online references and resources on marketing, marketing research, advertising,
sales, promotion, and more.
Larry
Chase's Web Digest For Marketers
Weekly email newsletter presents reviews (15 per week) of websites of
interest to marketing professionals. Current newsletter is also available
on the website, and searchable archives are available (although fee-based).
Marketing
Portal site from Primedia offers access to the group's range of advertising
and marketing publications, including Catalog Age, Direct,
Promo magazine and Special Events magazine. Also provides
a compiled events calendar and supplier directory.
Marketing
Sherpa
Essential site for Internet advertising, marketing and PR professionals
offers detailed and insightful case studies and articles, along with news,
job listings, and free email newsletters on topics as varied as business-to-business
marketing and "Fame: How to be a media darling."
Marketing
Terms.com
This site is a reference tool for Internet marketing terms. The terms
are organized by category (affiliate marketing, domain names, email marketing,
online advertising, etc.). The range of defined terms is not extensive,
but beginners will certainly find it a useful site for cutting through
industry jargon.
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