Marketing Resources:
Online Tools
Marketing
Research Glossary
A glossary of terms used in marketing and marketing research compiled by Decision
Analyst.
HBS Working Knowledge
Harvard Business School site has a wide range of articles and resources on marketing, e-commerce, customer service, and other management topics
(as well as fascinating discussion pieces by experts from a remarkably broad field of knowledge). Access to articles is free, but access to Baker
Library information requires a subscription or alumni status.
John W. Hartman Center For Sales, Advertising, And Marketing History
Duke University research library site mostly describes the holdings of the library collection, but also offers information and some access to
the Ad*Access Project, which presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers
and magazines between 1911 and 1955.
KnowThis.com
Extremely well-organized “virtual library” offers access to online references and resources on marketing, marketing research, advertising,
sales, promotion, and more.
Larry Chase's Web Digest For Marketers
Weekly email newsletter presents reviews (15 per week) of websites of interest to marketing professionals. Current newsletter is also available
on the website, and searchable archives are available (although fee-based).
MarketingSherpa
Essential site for Internet advertising, marketing and PR professionals,
MarketingSherpa offers detailed and insightful case studies and articles,
along with news, job listings, and free email newsletters.
Marketing Terms.com
This site is a reference tool for Internet marketing terms. The terms are organized by category (affiliate marketing, domain names, email marketing,
online advertising, etc.). The range of defined terms is not extensive, but beginners will certainly find it a useful site for cutting through
industry jargon.
Back to Top
|
