Marketing Resources:
Packaging
Associations | Journals And Magazines | Laboratory Testing
Online Resources | Decision Analyst's Services
Associations
Institute Of Packaging Professionals (IOPP)
Association site includes information about certification, jobs, online surveys, and events. Members can access a range of additional material,
including the association's Journal of Packaging.
Women In Packaging
Women In Packaging association's site offers career development information and job ads, information about upcoming events, regional chapters, and
industry news. Visitors can also access the association's publication, Packaging Horizons, although the archive of past issues is somewhat limited in coverage.
Journals And Magazines About Packaging
Packaging Digest
Industry news and articles from the print magazine, alongside news feeds from LexisNexis and Web exclusive stories and opinion peices.
Packaging Magazine
Portal site for industry magazine and for the packaging industry generally; includes news and articles on business and finance, technology, materials,
markets, environmental issues, and machinery. Also on the site is a bulletin board, a jobs section, and a guide to packaging-related exhibitions, conferences,
training courses, and seminars.
Packaging Strategies
Site provides detailed information on the published newsletter, but is frustratingly limited in terms of content and especially in terms of
navigation (the "Breaking News" page, for example, is completely empty; "Breaking News" instead being found on the "Headlines" page).
Packaging
World
Trade magazine publishes ongoing original research, comprehensive special
reports, and articles (all archived) from recognized industry experts
in the field. New eBook feature allows website visitors to read the magazine
online as if they had a physical copy in their hands.
Laboratory Testing
Underwriters
Laboratories (UL)
Site of leading independent, not-for-profit, product safety testing, conformity
assessment and certification organization that tests many kinds of products,
including packages. The Online Certifications Directory allows direct
checking of a product and manufacturer's UL accreditations.
Online Resources On Packaging
Packaging
TradeWorlds
Vertical portal on the packaging industry offers news (although not necessarily
updated as regularly as other sites) and extensive resources, including
vendor directories and educational articles.
Decision Analyst's Packaging Research Services
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Packaging
Research – Our services help you choose and test package designs,
graphics, and copy, which are critical marketing variables in some
product categories, particularly for non-advertised or under-advertised
brands in self-serve shopping environments. Decision Analyst offers
custom and ad hoc packaging research, and has a suite of testing
software available, including PackageScreen®, PackageCheck®,
and PackageTest®.
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