|
Marketing
Resources:
Packaging
Associations
| Journals
And Magazines
| Laboratory
Testing
Online
Resources | Decision
Analyst's Services
Institute
Of Packaging Professionals (IOPP)
Association site includes information about certification, jobs, online surveys,
and events. Members can access a range of additional material, including the
Association's Journal of Packaging.
Women
In Packaging
Women In Packaging Association's site offers career development information
and job ads, information about upcoming events, regional chapters, and
industry news. Visitors can also access the Association's publication,
Packaging Horizons, although the archive of past issues is somewhat
limited in coverage.
Packaging
Digest
Industry news and articles from the print magazine, alongside news feeds
from LexisNexis and Web exclusive stories and opinion peices.
Packaging
Magazine
Portal site for industry magazine and for the packaging industry generally;
includes news and articles on business and finance, technology, materials,
markets, environmental issues, and machinery. Also on the site is a bulletin
board, a jobs section, and a guide to packaging-related exhibitions, conferences,
training courses, and seminars.
Packaging
Strategies
Site provides detailed information on the published newsletter, but
is frustratingly limited in terms of content and especially in terms of
navigation (the "Breaking News" page, for example, is completely
empty, "breaking news" instead being found on the "Headlines"
page).
Packaging
World
Trade magazine publishes ongoing original research, comprehensive special reports,
and articles (all archived) from recognized industry experts in the field.
New eBook feature allows website visitors to read the magazine online as if
they had a physical copy in their hands.
Underwriters
Laboratories (UL)
Site of leading independent, not-for-profit, product safety testing, conformity
assessment and certification organization that tests many kinds of products,
including packages. The Online Certifications Directory allows direct checking
of a product and manufacturer's UL accreditations.
Packaging
TradeWorlds
Vertical portal on the packaging industry offers news (although not necessarily
updated as regularly as other sites) and extensive resources, including vendor
directories and educational articles.
Vector
Directory
Indexed directory of packagers, manufacturers, and related businesses. Subcategories
include contract packagers, component suppliers, finished goods and manufacturing
equipment from adhesive applicating to wrapping machines.
 |
Packaging
Research
– Our services help you choose and test
package designs, graphics, and copy, which are critical marketing
variables in some product categories, particularly for non-advertised
or under-advertised brands in self-serve shopping environments.
Decision Analyst offers custom and ad hoc packaging research, and
has a suite of testing software available, including PackageScreen™,
PackageCheck™ and PackageTest™. |
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