Marketing Resources:
Promotions And Premiums
Promo Magazine
This magazine published by Primedia is dedicated to the promotional marketing industry. Website contains feature articles, reports, and a directory of industry suppliers.
There is also a free, weekly email newsletter. For those interested in becoming a marketing professional, Promo's annual review of salaries is essential
reading (although accessing the online version is not cheap).
Promotion Marketing Association
This trade association represents the promotion marketing industry. The association sponsors educational events, such as seminars and conferences.
The site also contains links to articles and resources about promotional marketing, although many are accessible only by members of the association (as is the email newsletter).
Decision Analyst's Promotion Testing Services
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Promotion Testing – In the world of marketing,
consumer promotions might be described as a vast wasteland. Incredible sums of money are spent on promotions of dubious merit and unknown effect. Fewer than one
out of every 100 promotions is submitted to any type of pretesting before it is run. Our three major Internet-based promotion testing services – PromotionScreen®,
PromotionCheck® and PromotionTest®—have been designed to best develop and test promotion concepts and strategy when it counts: before they hit the market. |
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