Marketing Resources:
Public And Media Relations
Associations | Event Planning | Journals
And Magazines | Online Resources
Tutorials | Wire Services
Associations
IABC (International Association of Business Communicators)
Association site highlights the organization's role as an "international knowledge network for those involved in strategic business communication
management." However, beyond the basic information about certification, careers, chapters, awards, and compensation survey results that can be
found online, the site itself provides little "networking" of its own.
The Public Relations Society of America (PRSA)
In direct contrast with the IABC site, PRSA has a lot more to offer visitors. Online access to the association's two publications, Public Relations
Tactics and The Public Relations Strategist, is provided, for example, as well as the latest industry news and opinions.
Event Planning
Center for Exhibition Industry Research (CEIR)
Nonprofit trade organization for the exhibit industry offers a wide array of resources for members and nonmembers alike. Downloadable summaries
of the state of the exhibition industry, the "Census," and access to purchasable reports and member directories are all available.
EventWeb
The site, focused on innovation in the event-hosting industry, provides a free email publication, the weekly "EventWeb Newsletter."
Coverage is particularly strong on Internet and technology developments taking place in the event industry. Content is available on the site as
well, but typically runs some time behind the emails.
Exhibitor Online
Exhibitor Magazine group's site for trade show and event marketing professionals includes news, opinions, information on upcoming shows,
new products, a glossary of trade-show jargon and terms, a bookstore, awards, and a supplier directory.
Journals And Magazines About PR
O'Dwyer's PR Daily
Website for well-known print publication has unfortunately moved its entire content behind a subscribers-only login, leaving only a teasing main page
to hint at the content that lies within (news, opinion pieces, industry directories, and much more).
PRWeek
Site for industry-leading weekly print publication has nationwide coverage of the public relations business including news, analysis, columnists,
and reviews of campaigns, as well as a career center. Site also has several international editions that can be accessed from the main page.
Online Resources On PR
All About Public Relations
First-rate site contains just about everything needed to get a handle of PR. Basics such as a PR Toolkit, overview of public relations fundamentals,
media directories, information and articles on crisis managements, ethics, industry news and much more are supplemented by coverage of more complex
topics like international public relations.
PR-education.org - Colorado State University
Excellent meta collection of links including agencies, organizations,
publications, wire services, and academics.
Tutorials
The
SPIN Academy
Site is primarily geared toward helping public interest organizations make use of public relations to further their social change aims. However,
the SPIN Tutorials also provide much of general use for those looking to develop strategic media campaigns, including in-depth guides to cultivating
relationships with reporters and making the most of photo opportunities and media events.
Wire Services
Business Wire
Distributes corporate press releases both on the Internet and to print media; also offers archiving services and corporate Webpages.
Market Wire
Distributes corporate press releases primarily over the Internet (company was formerly called Internet Wire). Offers site users the opportunity to set up customized views.
PR Leap: Online Press Release Distribution
PR Leap offers Press Release Distribution to search engines, blogs, and newswires.
PR Newswire
Site for a company that has been in the PR distribution business for over 40 years offers information on company services, archives, and a number of resource links.
PR Web
Company offers free online distribution of press releases, as well as directories of PR links and information on public relations and website promotion.
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