Marketing Resources:

Public And Media Relations

 

Associations | Event Planning | Journals And Magazines | Online Resources
Tutorials | Wire Services

 

Associations

IABC (International Association of Business Communicators)
Association site highlights the organization's role as an "international knowledge network for those involved in strategic business communication management." However, beyond the basic information about certification, careers, chapters, awards, and compensation survey results that can be found online, the site itself provides little "networking" of its own.

The Public Relations Society of America (PRSA)
In direct contrast with the IABC site, PRSA has a lot more to offer visitors. Online access to the association's two publications, Public Relations Tactics and The Public Relations Strategist, is provided, for example, as well as the latest industry news and opinions.

 

Event Planning

Center for Exhibition Industry Research (CEIR)
Non-profit trade organization for the exhibit industry offers a wide array of resources for members and non-members alike. Downloadable summaries of the state of the exhibition industry, the "Census", and access to purchasable reports and member directories are all available.

EventWeb
The site, focused on innovation in the event-hosting industry, provides a free email publication, the weekly "EventWeb Newsletter." Coverage is particularly strong on Internet and technology developments taking place in the event industry. Content is available on the site as well, but typically runs some time behind the emails.

Exhibitor Online
Exhibitor Magazine group's site for trade show and event marketing professionals includes news, opinions, information on upcoming shows, new products, a glossary of trade-show jargon and terms, a bookstore, awards, and a supplier directory.

 

Journals And Magazines About PR

O'Dwyer's PR Daily
Website for well-known print publication has unfortunately moved its entire content behind a subscribers-only login, leaving only a teasing main page to hint at the content that lies within (news, opinion peices, industry directories and much more).

PRWeek
Site for industry-leading weekly print publication has nationwide coverage of the public relations business including news, analysis, columnists, and reviews of campaigns, as well as a career center.  Site also has several international editions that can be accessed from the main page.

 

Online Resources On PR

All About Public Relations
First-rate site contains just about everything needed to get a handle of PR. Basics such as a PR Toolkit, overview of public relations fundamentals, media directories, information and articles on crisis managements, ethics, industry news and much more are supplemented by coverage of more complex topics like international public relations.

Colorado State University PR Links
Excellent metacollection of links including agencies, organizations, publications, wire services, and academics.

Conferenza: Event Intelligence
Looking for information about a conference you couldn't attend, or information to help you decide whether to attend? Try this site about events, especially high-tech events such as executive conferences, trade shows, and other industry events. Includes a searchable events database, event previews, and some post-event analysis.

I-PR Online Discussion List
Part of the Marketing Wonk network, the main site is a sign-up page and also provides archive access for this email discussion list, which covers such topics as Internet PR strategy and implementation, online media relations, Internet PR tools and resources, industry news, and shows and seminars.

PR & Marketing Network
This site is a free service from the publishers of PR News and provides a balance of news and support, such as tips and advice to help you improve your skills and advance your career. Public relations and marketing topics covered include: crisis management; interactive PR; investor relations; measurement; media relations; interactive marketing; market research; and new media.

 

Tutorials

SPIN Tutorials
Site is primarily geared toward helping public interest organizations make use of public relations to further their social change aims. However, the Spin Tutorials also provide much of general use for those looking to develop strategic media campaigns, including in-depth guides to cultivating relationships with reporters and making the most of photo opportunities and media events.

PR-education.org
Site by journalism professor at Colorado State University organizes links for educators, students, or practitioners, plus a "resources" category for links of more general use, including a section on published research in the field of public relations.

 

Wire Services

Business Wire
Distributes corporate press releases both on the Internet and to print media; also offers archiving services and corporate web pages.

Market Wire
Distributes corporate press releases primarily over the Internet (company was formerly called Internet Wire). Offers site users the opportunity to set up customized views.

PR Newswire
Site for a company that has been in the PR distribution business for over 40 years offers information on company services, archives, and a number of resource links.

PR Web
Company offers free online distribution of press releases, as well as directories of PR links and information on public relations and website promotion.

 

Back to Top



SecondaryData.com™ is owned and operated by Decision Analyst, Inc., an international marketing research and consulting firm. 

Questions or comments about this site? Email:
Copyright © 2004 Decision Analyst, Inc. All rights reserved.