Marketing Resources:
Retailing
Associations
| Journals And Magazines | Online
Resources |
Tutorials And Training
Associations
Electronic
Retailing Association (retailing.org)
This trade association site targets those using electronic means to sell
their goods and services. A useful array of free services includes a searchable
vendor database, glossary, email newsletter, news and analysis on public
policy impacting the industry, and classified ads.
National
Retail Federation
This industry-leading association seeks to further research, education,
training, information technology, and government affairs, to advance the
interests of the retail industry. Site features include a searchable vendor
database, industry news, information on the association's government relations,
and information on standards and ethics for retail and for e-commerce.
Journals And Magazines About Retailing
Journal
Of Consumer Research
Interdisciplinary academic journal (whose goal is to describe and explain
consumer behavior) includes empirical, theoretical, and methodological
articles spanning fields such as psychology, marketing, sociology, economics,
and anthropology. At first glance the site appears to offer little beyond
administrative content, but following the Electronic Edition link
opens up full-text content from the last three years.
Journal
Of Retailing And Consumer Services
Subscribe at this site to an academic and professional journal that covers
the converging fields of retail and services. Table of contents, author
guide, and some index information are available at the site.
Online Resources On Retailing
About.com:
Retail Industry
Comprehensive portal to the retail industry offers company profiles, news,
industry research, analysis, a career center, and links to many other
retail sites.
Center
For Education And Research In Retailing
Site of Indiana University program; center offers information on academic
programs, publications, research, and a link resource for the retailing
industry. The research papers are particularly interesting, since many
are unpublished works.
Retailwire
Unique site offers a dedicated location for the exchange of informed retailing
and marketing ideas, concepts, strategy, and philosophy. Main focus is
on food sales, but site includes much information on retailing in general.
Features articles by industry professionals, industry news, and marketing
news. Only for those in retailing and registration (free) is required.
Texas
A&M University Center For Retailing Studies
Site details academic offerings and also features a mailing list, an annotated
bibliography of e-commerce websites, an excellent retailing resources
links area, and a free newsletter, Retailing Issues Letter.
Tutorials And Training
Investopedia.com:
The Industry Handbook - Retailing Industry
Perhaps less of a tutorial, more a one- (Web-) page overview of the retailing
industry, what it takes to be a success, and what the key factors are
for retailing. Links at the conclusion lead to more detailed sources.
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