Marketing Resources:
Marketing Strategy
 

Advanced Analytics – Our Advanced Analytics Group creates statistical models and analytical systems to help clients make better strategic decisions. Areas of specialty include sales forecasting, analysis and modeling, marketing mix modeling, market segmentation, target market analysis, and geomarket analyses.
 

Strategy Research – While strategy development is a complex issue and many different research techniques can be used, we tend to favor a multiphased approach: from development, through evaluation and optimization, to monitoring. Our marketing strategists develop research solutions which integrate and energize the major marketing variables (advertising, product, promotion, etc.).

Small Business Survival – An article on how small companies can survive and thrive even in the toughest of economic times by following a few simple fundamentals.
 

Strategic Marketing Tracking – Using research to monitor marketing performance over time.
 

Survival Of The Fittest – A review of Charles Darwin's' theory on the "survival of the fittest" and how it applies in today's business world.
 

The Dot.Com Meltdown – So what have we learned from the 500-billion to one-trillion-dollar dot.com meltdown? Not to mention the billions squandered on speculative telecommunications ventures or the billions wasted on other technologies in search of a market, any market. We’ve learned (again) that we cannot trust Wall Street; they will sell us anything we are crazy enough to buy.
 

The Strategy Of Leverage – Some ideas to help underdog companies defeat their larger and better-funded competitors.
 

The Throes Of Revolution – The full direction, scope, and impact of the Internet are clouded by the confusion and crosscurrents attendant to the birth of a new technology and the competitive struggle it has launched.
 

Marketing For HVAC Companies – The term "marketing" can strike fear, loathing, and/or ambivalence into managers—until they learn to make it work for them and their companies.
 

Who Cares? – Are you consciously aware of the image you project? Is your image geared toward success? Here's a review list of questions to consider.