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Marketing
Research:
Journals
And Magazines
Academy
of Marketing Science Review
Site for refereed academic journal that publishes conceptual and measurement
marketing papers alongside commentaries on current research and other
issues of interest in the marketing and consumer behavior fields. The
journal is published by the Academy
of Marketing Science.
Article summaries and full article texts are available free on the site,
and accessible via a site search engine.
Journal
of Advertising Research
This site for print journal published by Advertising Research Foundation
offers synopses of the articles in the latest issue, information on events
and conferences, and subscription information.
Journal
of Consumer Research
Academic journal (from the University of Chicago Press) publishes empirical,
theoretical, and methodological articles describing and explaining consumer
behavior from perspectives including psychology, marketing, sociology,
economics, and anthropology. The journal has a strong online presence,
with searchable, complete full-text copies of issues available back to
1997. The journal also issues email tables of content to interested parties
as new issues become available.
Journal
of Marketing Research
Site for one of the American Marketing Association's most heavyweight
journals. Peer-reviewed publication is aimed at academics and professionals
interested in marketing research from a philosophical, conceptual, and
theoretical perspective. It also covers the more traditional subjects
of methods, technologies and applications. Although difficult to navigate,
the site does offer full-text articles from a good number of issues, as
well as subscription and other general information.
Journal
of Online Research
Published by the Interactive Marketing Research Organization, the journal
is available solely as an online resource. The journal is essential reading
for those interested or practicing in the fields of online, interactive,
and computer-mediated research.
Marketing
Research
An American Marketing Association publication targeted specifically at
managers of marketing research activities. The quarterly magazine addresses
current methodologies and related issues, management concerns and the
latest books and software.
Public
Opinion Quarterly
Another publication from the University of Chicago Press, Public Opinion
Quarterly is an interdisciplinary journal for practitioners and academicians
studying the development and role of communication research and current public
opinion, as well as the theories and methods underlying opinion research. Free,
full online access is available for all issues since the winter 1996 edition.
Quirk's
Marketing Research Review
Leading magazine's site offers a wide range of online resources, including
more than 1,000 case histories and technical articles in a searchable archive,
an interactive researcher forum, free marketing research job listings, and
one of the most comprehensive directories of custom research providers available
anywhere. Note, however, that not all print content, especially columns and
the very latest case studies, are available online.
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