Marketing Research:
Associations
The
Advertising Research Foundation
Home site of nonprofit professional, corporate-membership organization
for the fields of advertising, marketing, and media research. Site offers
information on conferences and workshops, awards, career information and
job listings, and association publications, including the Journal of
Advertising Research.
American
Association For Public Opinion Research
Alongside basic association membership information — member directory,
conference dates, etc. — the site provides useful papers on the ethics
and best practices, links to other research Web sites and access to Public
Opinion Quarterly.
Council
Of American Survey Research Organizations
Site for trade organization for U.S. commercial, full-service survey research
companies that offers code of standards and ethics for survey research,
a newsletter, and a listing of the organization's members. Links are available
to a wide range of research resources, including databases and academic
centers.
Council
For Marketing And Opinion Research
Nonprofit trade association formed by the American Marketing Association,
Advertising Research Foundation, Council of American Survey Research Organizations,
and the Marketing Research Association to encourage respondent cooperation
and to educate lawmakers about the survey research process. Site features
articles for consumers about survey research, as well as information on
legislative issues and a membership directory.
ESOMAR
Founded in 1948 as the European Society for Opinion and Marketing Research,
the association's global reach is now reflected in its description as
the World Association of Opinion and Marketing Research Professionals.
Its membership numbers over 4000 members in 100 countries, encompassing
both users and providers of research. The association's Web site offers
access to ethical guidelines, publications, reports, a career center,
a membership directory, and educational information.
Interactive
Marketing Research Organization (IMRO)
A worldwide association of researchers dedicated to providing an open
forum for the discussion of best practices and ethical approaches to research
being conducted via the Internet. Produces the Journal of Online
Research.
Marketing
Research Association (MRA)
Association site features news, a career center, a glossary of research
terminology, many resources for training and education, and information
on legislative issues affecting marketing research. Such content, however,
is of secondary importance compared to the ability to access, online,
the complete content of the MRA's Blue Book Research Services Directory.
Searchable by company name, city, state, country, business type and specialty,
the directory is an invaluable resource for locating research providers.
The
Market Research Society (MRS)
An international membership organization for market, social, and opinion
researchers. They have a "Newcomers' Guide to Market and Social Research"
available for download. The Media Information section includes a number
of articles on market research use and techniques, online market research,
and opinion polling. A glossary of useful terms is available to help the
uninitiated.
Marketing
Science Institute (MSI)
This not-for-profit institute serves as a bridge between business and
academia. Its mission is to initiate, support, and disseminate leading-edge
studies by academic scholars that address research issues specified by
member companies. Site includes access to MSI publications, articles,
and research information.
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