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Marketing
Research:
Online
Resources
The
Deming Cooperative: Books And Articles
Online access to summaries of selected articles by management and quality studies
pioneer W. Edwards Deming, including some of Deming's articles on his specialty,
statistics and marketing research.
Green
Book
The New York chapter of the American Marketing Association produces this
directory of market research companies from all around the world, indexed
and cross-indexed to cover more than 400 different types of services,
including advertising, brand, media and product research, analytical services,
surveys and technical services. The main Green Book is supported by separate
Focus Groups and Marketing Research directories. All resources can be
accessed through a database search at this site, and the main Green Book
and the Focus Group volume can also be ordered in print form.
Business
Research Collection
This useful bibliographic resource from the W.E.B. DuBois Library at the
University of Massachusetts can provide a starting point for any search
for reference works covering marketing research.
ECNext
Knowledge Centers
Offers downloadable, full-text market research reports for sale. Reports
cover 45 industries and categories and searches are free. Most reports
are also available "by-the-slice." In addition, separate searches
can be conducted among an online repository of a claimed 5 million articles
from 210,000 publications, again on a pay-as-you-download basis.
KnowThis.com:
Marketing Research And Internet Marketing Research
Section of marketing "virtual library" dedicated to research offers
articles on how to conduct marketing research, how to research companies over
the Internet, and how to find government-supplied secondary data over the Internet.
Also offers access to research and secondary-data directories.
MarketResearch.com
An "aggregator of global business intelligence," the site provides
a comprehensive searchable database of published marketing research materials;
searches are free, but there's a fee for retrieving any research reports located.
Market
Research News
A regularly updated news digest site covering the market research industry,
including advertising, media, social and opinion research. Offers summaries
and analysis of the latest industry developments plus job ads, special offers
and more.
The
Qualitative Report
A peer-reviewed, online journal devoted to qualitative research. In addition
to the free articles, the monthly also contains links to other online
resources and journals for qualitative research. The Qualitative Report
serves as a forum and sounding board for researchers, scholars, and practitioners.
@ResearchInfo.com
Marketing research portal site offers many resources, including a research
company directory, articles by research professionals, trial access to
a range of market research software, news and stock quotes on research
firms, a job board, and a roundtable discussion forum.
World
Advertising Research Center
A U.K.-based compilation service with a vast library of abstracts and full-text
articles gathered from leading international news media and academic and professional
journals. A limited amount of content, primarily news related, is free to view,
as are most abstracts, but other content requires a subscription.
World
Opinion
Portal site for marketing research featuring, among other useful information,
profiles of leading researchers, links to research firm sites, research
associations, secondary data, news, forums, research companies' stock
watch, and a calendar of events.
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