Marketing Research:
Online Resources
The Deming Cooperative: Books And Articles
Online access to summaries of selected articles by management and quality studies pioneer W. Edwards Deming, including some of Deming's articles on his specialty,
statistics and marketing research.
Green Book
The New York chapter of the American Marketing Association produces this directory of market research companies from all around the world, indexed
and cross-indexed to cover more than 400 different types of services, including advertising, brand, media and product research, analytical services,
surveys and technical services. The main Green Book is supported by separate Focus Groups and Marketing Research directories. All resources can be
accessed through a database search at this site, and the main Green Book and the Focus Group volume can also be ordered in print form.
Market Research News
A regularly updated news digest site covering the market research industry, including advertising, media, social and opinion research. Offers summaries
and analysis of the latest industry developments plus job ads, special offers and more.
The Qualitative Report
A peer-reviewed, online journal devoted to qualitative research. In addition to the free articles, the monthly also contains links to other online
resources and journals for qualitative research. The Qualitative Report serves as a forum and sounding board for researchers, scholars, and practitioners.
@ResearchInfo.com
Marketing research portal site offers many resources, including a research company directory, articles by research professionals, trial access to
a range of market research software, news and stock quotes on research firms, a job board, and a roundtable discussion forum.
World Advertising Research Center
A U.K.-based compilation service with a vast library of abstracts and full-text articles gathered from leading international news media and
academic and professional journals. A limited amount of content, primarily news related, is free to view, as are most abstracts, but other content
requires a subscription.
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