Marketing Research:
Tutorials
The Burke Institute
The Burke Institute offers marketing research training seminars on 25 different topics, including qualitative and quantitative research, questionnaire design,
international research, and more. Customized training and several certification programs are offered. Seminars are held at various sites throughout the U.S.,
as well as at the institute's home base of Cincinnati.
Survey & Questionnaire Design
Basic but helpful tutorial on how to design a research survey questionnaire is actually a chapter from a book that's offered for sale on this site,
but this chapter can be downloaded free without having to buy the book.
Market Research
Free resource is part of the Free Management Library for nonprofit's and
for-profits site, an extensive online library on the challenges management
face with topics such as marketing, advertising, e-commerce, and intellectual
property law. Content is sometimes not updated frequently enough to avoid
dead links, but overall the site is well worth checking out as a basic
look at what marketing research is and what can be done using marketing
research methods.
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