Marketing Research:

Tutorials

The Burke Institute
The Burke Institute offers marketing research training seminars on 25 different topics, including qualitative and quantitative research, questionnaire design, international research, and more. Customized training and several certification programs are offered. Seminars are held at various sites throughout the U.S., as well as at the institute's home base of Cincinnati.

Questionnaires And Survey Design: A Free Tutorial 
Basic but helpful tutorial on how to design a research survey questionnaire is actually a chapter from a book that's offered for sale on this site, but this chapter can be downloaded free without having to buy the book.

"Principles of Marketing Research" (Distance Learning Course)
Access information on the University of Georgia Center for Continuing Education's web-based course, endorsed by the Marketing Research Association, ESOMAR, and the Marketing Research Institute International, and supported by, among others, the Advertising Research Foundation, the American Marketing Association and CASRO. Skill areas covered include marketing basics, planning the research process, research design, sampling, data collection methods, measurement instruments, data collection skills, data analysis, communicating research results, and research management.

Market Research
Free resource is part of the Management Assistance Program for Nonprofits site, an extensive online library on the challenges management face with topics such as marketing, advertising, e-commerce and intellectual property law. Content is sometimes not updated frequently enough to avoid dead links, but overall the site is well worth checking out as a basic look at what marketing research is and what can be done using marketing research methods.

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