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Secondary
Data Sources:
Public
Opinion
American
Customer Satisfaction Index
Quarterly national economic indicator of customer satisfaction with the quality
of goods and services available to household consumers in the United States,
from the University of Michigan Business School's National Quality Research
Center.
Epinions.com
Online searchable repository of customer feedback and recommendations,
organized by category, then subdivided down by product type, price and
manufacturer.
The
European Commission’s Public Opinion Polling Data
Access to the European Union's public survey activities, such as its Eurobarometer
studies and the Europinion continuous tracking survey. Used by the EU
to direct policy but exceedingly useful for anyone wanting to keep an
eye on European opinion.
Pew
Research Center
Access to archive of online reports by an independent opinion research
group sponsored by the Pew Charitable Trust. Reports cover a wide range
of subjects, but of particular interest is the globalization section,
which provides insight into differences and similarities of attitude and
behaviour between nations.
PollingReport.com
Avowedly independent site features free national poll highlights on all
subjects, including the economy, politics, culture, and lifestyles. Other
data, such as state-by-state presidential, congressional, and gubernatorial
polls, as well as analyses by leading pollsters, is available by subscription.
Roper
Center for Public Opinion
Nonprofit, nonpartisan public opinion data archive at the University of
Connecticut. The Center's excellent Web site not only provides the findings
of recent and past public opinion surveys, but provides question-by-question
coverage, with details of the wording of questions and repsonse percentages.
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