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Marketing
Research Software:
Survey
Research
Decision
Analyst's Free Downloadable STATS™ Software
Audience
Dialogue Software Resources
Overview and information on available survey research software from a
site that is aimed at nonexperts: primarily print and broadcast media
organizations, and arts and governmental bodies. For ease of use, software
is split into statistical and qualitative categories.
Marketing
And Research Intelligence
Site provides downloadable free demo version of Survey Explorer, an interactive,
graphical Windows solution for analyzing and presenting marketing research
and other statistical information or data.
Summary
Of Survey Analysis Software
Harvard University site "encouraged" by the Survey Research
Methods Section, American Statistical Association, offers a survey of
available software for the analysis of surveys with complex sample designs
— specifically, software that can do variance estimation with survey data.
Also provides comparative software reviews and links to relevant sites.
Decision
Analyst's Downloadable STATS™ Software
 |
Free
Downloadable STATS™ Software
– This proprietary Windows program performs commonly
needed statistical functions for marketing researchers, including
generating random numbers; calculating sample sizes needed for surveys;
computing the mean, standard deviation, standard error, and range
for keyboard-entered data; determining the standard error of a proportion;
performing significance testing between two percentages from independent
samples; calculating the statistical significance between two percentages
from dependent samples; and performing significance testing between
two averages from independent samples. It also includes contingency
table analysis (i.e., chi-square). |
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